The Internet's Role in the Modern Home Search

In today's digital age, the vast majority of home buyers turn to the internet as their first step in the home-buying journey. According to the National Association of Realtors, an astounding 96% of buyers used online tools and websites to search for homes in 2024. This figure reflects a dramatic shift from past decades, when buyers relied primarily on real estate agents, newspaper listings, and yard signs.

Online search platforms offer buyers instant access to photos, videos, virtual tours, neighborhood data, and price comparisons—all from the comfort of their current home. Mobile apps have made it even easier, allowing users to browse listings on the go, schedule showings, and get real-time updates.

While most buyers still eventually connect with a real estate agent, the internet serves as a powerful starting point—shaping expectations, narrowing down preferences, and educating consumers about the market. In short, the digital landscape has become an essential part of the modern real estate experience.